Writing long detailed product reviews can be a challenge sometimes, especially if you want your review to come off as informative and sincere and you’ve never even tested the product. So how do you go about writing a review on something you’ve never even tested or used before? The answer of course is research! Let’s learn how to write a trustworthy in-depth product review when you’ve never even tested the product.
Researching a product to write a review can be quite time consuming, so I’ve developed my own method of getting it done as fast as possible by following a product review template, and streamlining my research.
Here is the method that I use to create just that – a detailed sincere product review with unique insights – all without ever owning the product, lying, or deceiving the visitor. I’ll be using an Amazon product for an example.
Here’s the Basic Product Review Template That I Use
- Product Name – Plug your product name into a keyword tool such as Long Tail Pro or the Google Keyword Planner first to see how people who are searching for this product are phrasing their searches. Base your phrasing of the product name based off this if possible.
- Product Specifications – List out any quick stats for your product such as size, color, features, dimensions, etc …
- Introduction – Introduce the product you are reviewing.
- Body – Describe the features of the product in detail here, making sure to keep a conversational tone like you are talking directly to the person reading.
- Pros – List out the top 3 to 5 “pros” of the product, people like to see this when they scan your page.
- Cons – List out the top 3 to 5 “cons” of the product, people also want to know the downside and you build credibility here by not hiding this information.
- Insider Tips – Include a short section with at least one insider tip for use, care, or often overlooked information.
- Summary – Mention again the main features of the product and your thoughts on it, this should be short, sweet, and to the point.
- Call to Action – Make sure to use a call to action to entice the reader to click through your affiliate link.
Streamlining Your Product Review Research
This method of gathering and organizing your research for your product review can be great whether you’re writing your own review or outsourcing it. I usually write the first batch of reviews myself when starting a new site, but when a site shows that it will be successful, I’ll still use this method of research and provide it to my outsourced writer.
Open up a blank text file to use as a text dump for all of our research. Save the file to your computer, I name it something like “research-dump-product-name.txt”. I then type in 2 section headings, “product info” and “reviews”.
Go to Amazon and find your product. Copy and paste all of the product specifications and description into your text dump file under the “product info” heading you created. Don’t worry about formatting or anything, the idea here is to get the product information into your text file as quickly as possible.
Leave Amazon up and open a new tab in your browser. Go to the product manufacturer’s website, find your product, then copy and paste any information you see there into your text dump file underneath the info from Amazon. Once again, quickness should be your goal here.
In a new tab, head on over to Google and type in “your product review” without the quotes. If you see some product reviews in the results, open a few up in new tabs. Then scan through the reviews and if you see any information you have not pasted into your text dump file already, go ahead and cherry pick some info from the reviews and add them to your text dump file.
Head on back to the Tab where you have the product open in Amazon, and click to read all of the reviews. Now you are going to copy and paste all of the reviews with useful information into your text dump file under the heading “reviews”. You can skip over reviews that don’t offer anything useful. In the reviews here, this is where you will get some gold nuggets of information related to the product that will be essential in writing your review. Keep an eye out for something that you could use in the “Insider Tips” section of your review.
Open a new tab once again, head on over to Google, them type in your product keyword and look through the results for people talking about it in a forum. Try to find 2 or 3 forums with people talking about the product you are reviewing, and scan through them and copy/paste any information that you haven’t seen already. Just like in the Amazon reviews, you can find some real nuggets of information in the forums.
Now it’s time to organize your text dump file. It should be filled with a lot of great info that you copied and pasted from the sites you found.